A business consulting firm for growth in the Middle East and Europe
For leadership teams deciding where to grow, how to price and how to organise for it. We turn those decisions into a 12-month roadmap with named owners and dates.
What a business consulting engagement with Nawa covers
Nawa is a business consulting firm working with leadership teams in the Middle East and Europe, from SMEs to European companies planning their first Gulf move. We help you make a few decisions well: which markets and customers to pursue, how to price, how to organise the company, and what to digitise first.
Each decision ends up in a roadmap with owners and milestones, so the plan survives the first busy month. The same four people also advise on technology and digital, which means the plan reflects what your systems and channels can deliver.
Who it is for
Leadership teams deciding where and how to grow. Usually the business works, the team is stretched, and the next stage needs choices that nobody inside has time to research properly.
What's included
Growth strategy
Which markets, segments and products to prioritise, based on evidence about demand, competition and your own margins.
Business model and pricing review
How you make money today, where margin leaks, and how pricing should change by market and customer type.
Operating model
Who decides what, how teams are organised and which processes need to change for the next stage.
Digital transformation roadmap
What to digitise first and in what order, connected to the business case and to what your systems can support.
KPI frameworks
A small set of measures that show whether the strategy is working, with definitions everyone agrees on.
Board-ready plans
Documents a board or investor can read and approve, in English and Arabic where needed.
Two focused offers for cross-border growth
Saudi market entry
For European and foreign companies entering Saudi Arabia and the Gulf: demand validation, go-to-market and launch.
Europe expansion
For Saudi and Gulf companies expanding into Germany, Spain, France and other European markets.
How an engagement runs
Discover
Interviews with leadership and key staff, a review of financials, customers and competitors, and a look at how decisions get made.
What you receiveA diagnostic of where the business standsStrategize
We present options with their costs and risks, and the leadership team chooses. We write down the decisions and the reasons.
What you receiveA strategy documentBuild
The strategy becomes a plan: initiatives, owners, budgets and milestones for the next twelve months.
What you receiveA 12-month roadmap with owners and milestonesOptimize
We define the KPIs, set up regular reviews and adjust the plan when the numbers say so.
What you receiveA KPI dashboard specificationGrow
What works gets more resources. Where useful, Nawa delivers parts of the roadmap itself through our marketing, technology and e-commerce services.
What you receiveAn updated roadmap for the following period
What you receive
Diagnostic
An honest account of where the business stands, with evidence for each finding.
Strategy document
The choices made, the options rejected and the reasons, short enough to be read.
12-month roadmap
Every initiative with an owner, a budget, milestones and a dependency map.
KPI dashboard specification
Which measures to track, how each is defined and where the data comes from, ready for your analytics team or ours.
Business consulting across Gulf and European ways of working
In many Gulf companies, decisions sit close to the owner or chairman, and personal relationships carry real weight in choosing partners. European boards tend to expect a written case circulated before the meeting. We prepare for both: an Arabic summary for the chairman and an English board paper, if that is what the room needs.
Gulf businesses work Sunday to Thursday; we are in Europe on CET/CEST. Workshops and leadership sessions are scheduled in the hours both sides share, and documents are ready before the Gulf week starts.
Questions buyers ask
Do you work with SMEs, or only large companies?
SMEs and mid-sized companies are the core of our work. The engagement is scaled to the decisions you face, so a focused pricing review is a smaller piece of work than a full growth strategy.
Do you stay for implementation?
If you want us to. Because Nawa also delivers marketing, technology and e-commerce work, parts of the roadmap can be run by the same team that wrote it. Many clients implement in-house and use us for quarterly reviews.
Can you present to our board in Arabic?
Yes. The team works natively in Arabic and English, as well as German, Spanish and French, and board documents can be prepared in whichever language the board reads.
What do you need from us to start?
Time with the leadership team, access to financial and customer data, and one person inside the company who can open doors. We send a short list of documents before the first workshop.
Bring the decision you're facing
Book a consultation and tell us what the leadership team is trying to decide. We will suggest how to approach it and what the first weeks would involve.