Arabic website localisation: why translation isn't enough
What Arabic website localisation involves for a brand selling in Saudi Arabia and the Gulf: right-to-left design, typography, Arabic keyword research, hreflang, trust signals and testing.
Grow from the core, in every market you enter
Nawa is a European consultancy of four senior specialists. We plan and build your marketing, technology and e-commerce for Saudi Arabia, the Gulf and Europe, and we write to your buyers in their own language.
Riyadh --:--Europe --:--Sunday to Thursday
Companies we have worked with
Start with the problem
Most companies come to us with one of five problems. Each one leads to a different first step.
- Demand is not growing in a way you can predict or measureDigital Marketing
- Your systems slow the business down and won’t scaleIT Solutions
- You need to launch or rebuild a store or site in Arabic and EnglishE-commerce & Website Solutions
- The leadership team needs a clear growth path everyone can act onBusiness Consultancy
- You are entering Saudi Arabia, or taking a Gulf company into EuropeSaudi Market Entry
Four capabilities, one team accountable for the result
Strategy and execution sit under one roof, so the people who write the plan are the people who deliver it.
Digital Marketing
Arabic and English SEO, paid search and social, and tracking you can trust, reported against the numbers your board cares about.
IT Solutions
Architecture, cloud, integrations and security reviewed against GDPR and the Saudi PDPL, planned in an order the business can absorb.
E-commerce & Websites
Bilingual stores and sites on Shopify, Salla, Zid or Laravel, with Gulf payments and a right-to-left layout designed from the start.
Business Consultancy
Growth strategy, pricing and operating model, written as a 12-month roadmap with owners and milestones.
Entering a new market? See Saudi market entry for European companies and Europe expansion for Gulf companies.
Five stages, and you see the output of each one
Every engagement follows the same path. What changes is how long each stage takes and what it produces for your business. How our approach works.
Discover
We learn the business, the market and the real problem before proposing anything.
Strategize
We agree direction and priorities, with the trade-offs written down.
Build
We turn the plan into working campaigns, systems, stores or processes.
Optimize
We measure against the agreed numbers, learn and adjust.
Grow
We scale what works and hand over what your team should own.
The same method, adapted to your sector
Real Estate
Off-plan launches, lead quality and long sales cycles.
Healthcare
Patient acquisition within strict advertising rules.
E-commerce & Retail
Marketplaces, own stores and the move to omnichannel.
Technology & SaaS
Arabic localisation and go-to-market in the Gulf.
Why companies choose Nawa
European standards, regional understanding
We work to European quality and data protection standards, and we know how Gulf buyers search, compare and decide.
Senior people on your work
Four specialists across business, technology and digital. The people you meet are the people who do the work.
Native in five languages
Arabic, English, Spanish, German and French. Your Arabic copy is written by a native speaker, not passed through a translator.
Strategy and execution together
No hand-off between a strategy firm and an agency, so nothing gets lost between the plan and the launch.
Premium without the complexity
Clear scopes, plain reports and the smallest set of tools that does the job.
The founding partners
Four specialists with complementary expertise across business, technology and marketing.
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Latest insights
How a European SME enters the Saudi market, step by step
A practical sequence for European SMEs on how to enter the Saudi market: test demand first, pick the lightest entry model that works, localise into Arabic, and plan the go-to-market that setup firms leave out.
PDPL vs GDPR: what changes for your website, CRM and marketing
A practical PDPL vs GDPR comparison for European companies collecting leads and running campaigns in Saudi Arabia, based on the official texts from SDAIA and the EU.
Book a consultation
Tell us where you want to go. We reply within [NEEDS CLIENT INPUT: reply time] with a time for a first call, scheduled around the Sunday to Thursday Gulf week. Prefer to talk now? Message us on WhatsApp.
Riyadh
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Sunday to Thursday
Europe (CET)
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Monday to Friday